Hear it call your own phone
Half an hour. We build a flow for your enquiries and run it against your number.
Solutions / Lead reactivation
Lead reactivation: find the buyers already in your database.
Upload the leads that never booked, last year's quotes or lapsed customers. A flow works through them a few hundred a day by email, text and phone, and hands the warm ones to your team.
What goes wrong without it.
You already paid for these leads
Thousands of enquiries that went quiet are sitting in the CRM. Some of them are ready now and nobody has asked.
Nobody has time to ring them all
Working an old list by hand is slow, dispiriting work, so it never reaches the top of anyone's day.
A blast email isn't a conversation
One newsletter to the whole list gets a few opens. It can't answer a reply or work out who is worth a call.
How lead reactivation works in Unibound.
It is a flow: a diagram of what should happen and when. You can open it, change any step and test it on your own phone before a customer hears it.
Upload a list and set the pace
A CSV or a segment from your CRM, released at, say, 200 contacts a day so replies never swamp the team.
A short message, then a nudge
An email from your own domain, a text a few days later, and one AI call for those who stay quiet.
The AI finds out what has changed
It holds the conversation, saves what it learns to the contact and decides whether this one is worth sales' time.
Warm leads go to your team
They join the call queue with a note on what to talk about. The rest are left alone or marked to try again later.
Where your people come in.
The AI does the part nobody wants: asking a thousand people whether they are still looking. Your team gets the short list of people who said yes, with the reason attached.
Take over, hand back
The AI and your people work the same contacts in one inbox and one call queue.
AI and your team
Change any step
Every path is drawn, not buried in a prompt. Add a branch, a wait or a channel in a minute.
How flows work
Rules the AI can't bend
Opt-outs, calling hours, daily limits and spend are checked by the system before every call and message.
See the safeguardsQuestions about lead reactivation.
What is a lead reactivation campaign?
A planned attempt to restart conversations with people who enquired before and went quiet: leads that never booked, quotes that were never accepted, customers who lapsed. It usually costs far less than buying new leads.
Do we need consent to contact old leads?
It depends on the channel and how you collected their details. UK rules on marketing calls, texts and emails apply, including the Telephone Preference Service. Unibound enforces opt-outs and calling hours, but which contacts you may lawfully contact is your decision; our guide to the UK rules covers the detail.
How many contacts can we work through?
As many as you like, at the pace you set. Limits on calls at once, contacts per day and spend are enforced by the system.
What happens to people who say no?
They are opted out or marked not interested, and no flow contacts them again. People who say “not now” can be set to try again in a few months.
Read more on this.
PlaybooksLead reactivation in the UK: a playbook for the old enquiries in your CRM
How to run a lead reactivation campaign in the UK: which old leads to contact, the consent you need by channel, the order that works, and when to stop.
16 July 20266 min read
RulesThe UK rules for AI calls, texts, WhatsApp and email, in plain English
UK law on AI calls and business messaging in 2026: PECR, the TPS, automated-call consent, Ofcom's rules, AI disclosure and the new £17.5 million fines.
24 September 20268 min read
ChannelsWhatsApp, SMS, email or a call? Choosing the channel UK customers answer
How WhatsApp, SMS, email and phone calls compare for UK businesses in 2026: reach, cost, consent rules, what each is best at, and letting customers choose.
30 July 20266 min read
