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Resources / Comparisons / diallers
Unibound vs a power or predictive dialler.
A dialler helps your own people get through a list faster: it rings the next number, skips the voicemails and puts a live call in front of an agent. Unibound has AI make the first calls and send the messages, on every channel, and gives your team the people who are ready. Here is how the two approaches compare.
Channels, flows and people, side by side
Three things set these apart: which channels each covers, whether one flow joins them, and whether your own team can work in it.
| Diallers | Unibound | |
|---|---|---|
| Built for | Sales teams and contact centres whose people call lists all day | Firms that want every enquiry called, chased and handed to the team |
| AI phone calls | AI voice agents at all five, as an add-on or by the minute | In and out. Calls nobody answers are free |
| SMS | Yes for your team, at all five | Yes: sent by a flow, written by AI, and two-way |
| Squaretalk, CloudTalk (top plan) and JustCall (add-on). Not found at Hostcomm or Dialfire | Yes, on your own WhatsApp business account | |
| Email sending at Hostcomm, Dialfire and Squaretalk. Not found as a channel at CloudTalk | Yes, from your own domain | |
| Web chat | AI chat at Hostcomm. Not found at the others | Yes, a widget for your website |
| A flow across channels | Phone-menu and call-routing builders, and rules that retry a list. No journey across channels found | Yes. Calls, messages, waits and people are steps, and each result has its own next step |
| Your team makes and takes calls in it | Yes, and it is what they are for | Yes: browser calls, a call queue, dialling sessions and calls routed to teams |
| A person takes over from the AI | The AI transfers the call to a person | Yes, in one inbox and one call queue, and can hand back |
| Cost per booking | Not found | Yes. Every flow has a goal and a cost for each contact who reached it |
| Dialling for your team | Predictive at Hostcomm, Dialfire, Squaretalk and JustCall. Power dialling at CloudTalk, JustCall and Squaretalk | One call after another from a queue, with a person on every call. No predictive dialling |
| How you pay | Per agent or per minute, plus AI minutes | Pay as you go for one user, or a monthly plan by team size, plus usage |
One call, or everything that follows it
Most leads are not won on the first call. They are won on the text after a missed call, the call back at the time they asked for, the answer to a question two days later. A dialler works a list by phone: who to ring next, how many lines to dial, when to try again. Each of the five we read now sells an AI voice agent beside it. None shows a journey that moves a contact between calls, WhatsApp, text and email with a branch for each result. Dialfire's rule-based campaigns come closest.
In Unibound every step ends in a result, and each result leads to its own next step, on whichever channel fits. You draw that once and it runs for every contact.
| What happened | What Unibound does next |
|---|---|
| They answer and want to go ahead | Books the appointment and stops the chasing |
| They ask to be called later | Waits until the time they asked for, then rings again |
| Nobody answers | Sends a WhatsApp or text, waits for a reply, and tries again the next morning |
| They reply with a question | The AI answers from your own material, on the channel they used |
| They ask for a person | Puts them in your team's queue with the whole history |
| They say no, or opt out | Stops, on every channel |
The problem you are trying to fix
Most firms looking at these tools have the same few problems. This is what each does about them.
| The problem | With a dialler | With Unibound |
|---|---|---|
| Agents spend the day on voicemails | Predictive dialling and answer-machine detection put more live calls in front of each agent. | The AI makes the first calls and sends the messages. Your team rings the people who answered and are ready. |
| People don't answer unknown numbers | The dialler tries again later. Some can send a text or email after a call. | The flow moves to WhatsApp, text or email after a missed call and waits for a reply. |
| Silent and abandoned calls break Ofcom's rules | Predictive dialling needs its drop-rate controls set correctly. Hostcomm shows UK controls for this. | A person or the AI is on every call from the moment it is answered, so there are no silent or abandoned calls. |
| The team is small | Minimums apply: 5 agents at Hostcomm, 8 users for Squaretalk's predictive plan, 3 for CloudTalk's top plan. | One user on pay as you go, or plans for 5 to 50. |
| Nobody can say what a booking cost | Reports cover dials, connects and agent time. We found no cost per booking. | Every flow has a goal. The report shows how many contacts reached it and what each one cost. |
What each costs
| Published price | |
|---|---|
| Hostcomm | £90 an agent a month with unlimited UK calls, from 5 agents. AI voice agents from £99 a month plus 1p to 4p a minute |
| Squaretalk | $15 to $45 a user a month by plan. Predictive dialling from $30, 8 users minimum. AI voice from $0.14 a minute. Call minutes extra |
| CloudTalk | €25 to €49 a user a month, billed yearly. Power dialler €15 a user, or included on the top plan. Outbound AI from €349 for 1,000 minutes, three months minimum |
| JustCall | $29 to $89 a user a month, billed yearly, two users minimum. Predictive dialling on a quote-only plan. AI voice from $0.15 a minute |
| Dialfire | By the minute, with no monthly fee and unlimited users |
| Unibound | No monthly fee on pay as you go for one user, or £500 to £1,500 a month for teams of 5 to 50. AI calls 16p a started minute; your team's calls 8p out and 5p in |
Ten agents on Hostcomm's all-in plan is £900 a month before AI. Ten users on Unibound's Team plan is £1,000 a month plus usage. The dialler is the better buy when your people make the calls all day. Unibound is the better buy when the AI makes most of them and your people take the ones that are ready.
Checked on Prices and features come from each company's own pages, listed under Sources. Prices exclude VAT. Where we say something was not found, we looked on those pages and did not see it; products change, so check before you decide.
Which suits you
Diallers are the better choice if
- Your people make the calls, all day, from lists
- You need several lines dialled for each agent
- Your calls must be made by a person, for example cold calls to people who have not asked to hear from you
Unibound is the better choice if
- Most first calls could be made by AI, with your team on the ready ones
- Follow-up needs WhatsApp, text and email as well as calls
- You are a small team, or one person
- You want to see what each booked appointment cost
Questions people ask
Does Unibound have a power dialler?
Of a simple kind. Start calling works through your call queue one contact after another, with the history and notes on screen, and each person gets a different contact. It does not dial several lines at once.
Does Unibound have a predictive dialler?
No. A person or the AI is on every call from the moment it is answered. Teams that need several lines dialled per agent should use a predictive dialler, with its abandoned-call controls set for Ofcom's rules.
Do diallers have AI agents now?
Yes. Hostcomm, Dialfire, Squaretalk, CloudTalk and JustCall all sell an AI voice agent, and each can transfer a call to a person. On the pages we read, none joins the AI's calls, your team's calls and messages on other channels into one journey per contact.
Can we use Unibound with our dialler?
Yes. Some teams keep the dialler for their agents' lists and run new enquiries and quote chasing through Unibound, which passes the ready contacts on by webhook or into its own call queue.
Sources
- Hostcomm, predictive dialler. hostcomm.co.uk
- Hostcomm, AI voice agent. hostcomm.co.uk
- Dialfire, features. dialfire.com
- Dialfire, pricing. dialfire.com
- Squaretalk, pricing. squaretalk.com
- CloudTalk, pricing. cloudtalk.io
- CloudTalk, AI voice agents. cloudtalk.io
- JustCall, pricing. justcall.io
- JustCall, sales dialler. justcall.io
- Unibound, pricing. unibound.ai
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