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Resources / Comparisons / MaxContact
Unibound vs MaxContact.
MaxContact is a UK contact centre platform: a predictive dialler for your agents, every channel for your team, and AI agents that make and take calls. Unibound starts from the other end, with AI doing most of the calling and messaging in a flow you draw, and your team stepping in. Here is how to choose.
Channels, flows and people, side by side
Three things set these apart: which channels each covers, whether one flow joins them, and whether your own team can work in it.
| MaxContact | Unibound | |
|---|---|---|
| Built for | Contact centres and outsourcers, in collections, financial services, insurance and utilities | Firms that want every enquiry called, chased and handed to the team |
| AI phone calls | In and out, as its own AI Agents package or with the platform | In and out. Calls nobody answers are free |
| SMS | Yes for your team. AI on SMS is on its 2026 roadmap | Yes: sent by a flow, written by AI, and two-way |
| Yes for your team. AI on WhatsApp is on its 2026 roadmap | Yes, on your own WhatsApp business account | |
| Yes for your team, with queues and routing. AI on email is on the roadmap | Yes, from your own domain | |
| Web chat | Yes, with an AI chatbot | Yes, a widget for your website |
| A flow across channels | A phone-menu builder and contact strategy rules. No journey across channels found | Yes. Calls, messages, waits and people are steps, and each result has its own next step |
| Your team makes and takes calls in it | Yes, and it is MaxContact's core strength | Yes: browser calls, a call queue, dialling sessions and calls routed to teams |
| A person takes over from the AI | The AI transfers to a person with the history and a summary | Yes, in one inbox and one call queue, and can hand back |
| Cost per booking | Not found | Yes. Every flow has a goal and a cost for each contact who reached it |
| Dialling for your team | Predictive, progressive and preview, with answer-machine detection and abandoned-call controls | One call after another from a queue, with a person on every call. No predictive dialling |
| Certificates | ISO 27001, and PCI DSS Level 1 for card payments | None yet |
| CRM integrations | Salesforce, HubSpot, Zoho, Microsoft Dynamics and others | API, webhooks and Zapier today. HubSpot is being built |
| How you pay | Per user on a fixed term, by quote, plus usage | Pay as you go for one user, or a monthly plan by team size, plus usage |
One call, or everything that follows it
Most leads are not won on the first call. They are won on the text after a missed call, the call back at the time they asked for, the answer to a question two days later. MaxContact is built around agents on a dialler. Its AI agents make and take calls and pass a caller to a person with the history. What we did not find is one diagram that takes a contact from an AI call to a text, an email and a call by your team, with a branch for each result. Its 2026 roadmap lists a Workflow Studio, without a date.
In Unibound every step ends in a result, and each result leads to its own next step, on whichever channel fits. You draw that once and it runs for every contact.
| What happened | What Unibound does next |
|---|---|
| They answer and want to go ahead | Books the appointment and stops the chasing |
| They ask to be called later | Waits until the time they asked for, then rings again |
| Nobody answers | Sends a WhatsApp or text, waits for a reply, and tries again the next morning |
| They reply with a question | The AI answers from your own material, on the channel they used |
| They ask for a person | Puts them in your team's queue with the whole history |
| They say no, or opt out | Stops, on every channel |
The problem you are trying to fix
Most firms looking at these tools have the same few problems. This is what each does about them.
| The problem | With MaxContact | With Unibound |
|---|---|---|
| New enquiries wait until someone is free | Its AI sales agent contacts a lead within seconds and books appointments. | The flow rings within seconds, and if nobody answers it carries on by WhatsApp, text and email. |
| Most people don't answer the first call | Contact strategy rules decide who is dialled next, and a text or email can follow a call. We found no journey you draw across channels. | Each result has its own next step: a WhatsApp after a missed call, a call back at the time they asked for, a person when they are ready. |
| The AI needs to message as well as call | Its 2026 roadmap lists AI on SMS, WhatsApp and email as still to come. The AI chatbot on web chat is delivered. | The same AI agent calls, texts, and answers on WhatsApp, email and web chat today. |
| The team is ten people, not a hundred | Sold per user on a fixed first term that renews, with 90 days' notice. Set-up typically takes a few weeks. | Pay as you go for one user, or plans for 5 to 50. We set up your first flow with you. |
| Nobody can say what a booking cost | Reports cover agents and campaign return. We found no cost per booking. | Every flow has a goal. The report shows how many contacts reached it and what each one cost. |
What each costs
| MaxContact | Unibound | |
|---|---|---|
| Platform | Not published. Per-user subscriptions on a fixed first term | No monthly fee on pay as you go for one user. Team plans £500 to £1,500 a month, for 5 to 50 users |
| AI call minutes | Not published | 16p a started minute. Calls nobody answers are free |
| Your team's calls | 1.05p a minute to UK landlines and 2.75p to mobiles | 8p a started minute out and 5p in, with the transcript and summary included |
| SMS | 6p a message | 7p a segment |
MaxContact does not publish its package prices, so we can't put a monthly bill beside ours. Its call and text rates are lower than Unibound's. When you get a quote, compare the seat price times your headcount, the length of the term, and the price of AI minutes.
Checked on Prices and features come from each company's own pages, listed under Sources. Prices exclude VAT. Where we say something was not found, we looked on those pages and did not see it; products change, so check before you decide.
Which suits you
MaxContact is the better choice if
- You run an outbound contact centre with many agents dialling all day
- You need predictive dialling with Ofcom abandoned-call controls
- You take card payments by phone, or procurement asks for ISO 27001
- Your work is collections, or outsourced campaigns for clients
Unibound is the better choice if
- The AI should make most of the calls, with a small team on the ready ones
- The AI has to work on WhatsApp, text and email now, not only on calls
- You want to draw the follow-up yourself and change it the same day
- You want published prices and no fixed term
Questions people ask
Is Unibound an alternative to MaxContact?
For following up enquiries and quotes with a small team, yes. For a contact centre whose agents dial all day, no: MaxContact's predictive dialler, compliance controls and certificates are built for that, and Unibound has none of the three.
Does Unibound have a predictive dialler?
No. Unibound's team dialling rings one contact after another with a person on every call, so there are no silent or abandoned calls. Large outbound teams that need several lines dialled per agent should use a predictive dialler.
Does MaxContact have AI agents?
Yes. It sells AI voice agents for inbound and outbound calls, on their own or with its platform, and an AI chatbot for web chat. Its 2026 roadmap lists AI on SMS, WhatsApp and email as still to come.
How do the prices compare?
MaxContact's package prices are by quote, per user, on a fixed first term. Unibound publishes its prices: no monthly fee for one user on pay as you go, and £500 to £1,500 a month for teams, plus usage.
Sources
- MaxContact, outbound dialler. maxcontact.com
- MaxContact, AI sales and lead agent. maxcontact.com
- MaxContact, AI agents. maxcontact.com
- MaxContact, 2026 roadmap. maxcontact.com
- MaxContact, packages. maxcontact.com
- MaxContact, fee policy. maxcontact.com
- MaxContact, standard terms. maxcontact.com
- MaxContact, integrations. maxcontact.com
- Unibound, pricing. unibound.ai
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